Description: This conceptual gift set of four liqueurs under the brand name 3L3M3N7 is themed after the four classical elements: fire, water, earth and air. Each flavor of liqueur refers to a characteristic of its corresponding element (ie. Cinnamon for Fire). The combination of numbers and letters and intricate puzzle-like packaging targets the curious, playful and scientific.
Scope: Being an original conceptual product, I created the liqueur parent brand and flavor sub-brands, created the packaging dieline, designed all logos, graphic elements, hangtags, determined package layout, and photographed the end product.