Coconut Butter Labels
Description: This line of fun and colorful coconut butter labels promotes excitement over trying a new product while challenging preconceived notions of what a healthy, all-natural product should look like.
Scope: This project was a redesign of the client’s previous labels in order for her product to transition from farmer’s market to in-store. Following concept and layout direction, I was responsible for finding stock illustration and choosing typography and colors to suit each flavor. The design approach was both bold and colorful, and minimal and clean in order to promote this healthy, yet indulgent product. There were two labels created for each flavor—one for the 15 oz. and a smaller for the 8 oz varieties, and I also did pre-flight file preparation for printing. Work done for Jenn David Design.
Featured label layouts for 15oz. cherry, lemon and espresso flavors