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Everyday Spice Labels
Description: This line of Pepper Creek Farms’ everyday spices have a home-made, rustic feel through the combination of hand-drawn typography and simple whimsical illustrations. The colors of the labels characterize the spices and convey that they bring life and flavor into food.
Scope: Given concept direction, I was responsible for typography, imagery, and color palette selection for the spice line. Utilizing stock illustration, I manipulated basic lines and patterns into discernible shapes to convey the personality of each spice. Featured here are only ten of 35 total labels, so this project was a test to my imagination! I also did pre-flight print preparation. Work done for Jenn David Design.