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FABB Activewear Logo
Description: FABB is an acronym for “Fashionable Activewear That’s Breathable and Beautiful”. The identity for FABB was developed with the brand’s values in mind. The logo represents the activewear as light, stylish, slimming and fun with an emphasis on fashion over athletics.
Scope: The client requested an infinity symbol to be used in the branding. I was responsible for collaborating with the Creative Director to determine the style of the symbol and select colors and typography that not only complimented it, but also highlighted the desired brand personality. Work done for Jenn David Design.